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Center for Digital Dignity
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For Digital Dignity

Center for Digital Dignity is a research initiative to dissect complex relationship between online media and political participation, and advance critical inquiry on the political impacts of digital media. We are a team of researchers based at LMU Munich, working with a global network of collaborators.

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The digital, it might safely be stated, is the language of the present. Its pervasiveness spans the mammoth structures of governance to the intimate intricacies of lived worlds.

Beyond a descriptive nod to far-reaching digitality, how do we pry open digital mediation as quests for dignity as well as the very means of its undermining?

Centre for Digital Dignity is a research initiative to dissect the complex relationship between digital cultures and political participation, and advance critical inquiry on the political impacts of online media and artificial intelligence. Founded by media anthropologist Sahana Udupa, the centre has a core team of researchers based at the University of Munich (LMU), working with a global network of collaborators.

Our interventions in digital media and AI research have centered upon long-term ethnographic investigations, emphasis on historical awareness, collaborative mixed methods (data science and qualitative research), and multimodal engagements. The projects range from ethnographic studies of online media cultures in Brazil, Germany, India and Kenya to global comparative studies of extreme speech, artificial intelligence and hate speech moderation.

Resources, Events, News, Podcasts and Projects offer some glimpses of our exploration.

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Our research projects

Ethnographic, computational and policy-facing work on extreme speech, moderation and artificial intelligence.

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Projects

SMALLPLATFORMS

The research project SMALLPLATFORMS examines how contentious speech emerges and spreads on small social media platforms using ethnographic and computational methods in four countries.

Mural against the abuse of women
Projects

ONLINE MISOGYNY

“Understanding, Detecting, and Mitigating Online Misogyny Against Politically Active Women” is a new multiyear interdisciplinary project funded by BIDT.

Latest events

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Featured publications

Books, articles, datasets and policy briefs — open access wherever rights allow.

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UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

This chapter develops “prompt ethnography” as a critical methodology to scrutinize generative AI. Prompt ethnography employs reflexive interactions with generative models and public controversies around model behaviors as empirical touchstones to draw inferences about why AI models say what they say about politically charged topics, and interrogate the larger structures of power that define the code, content and consternations undergirding model outputs. It is published in the Handbook of Anthropology and Artificial Intelligence (edited by Udupa S. & Hervik P., Edward Elgar)

UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

UDUPA, S. & HERVIK P. EDS. (2026) HANDBOOK ON ANTHROPOLOGY AND ARTIFICIAL INTELLIGENCE

Featuring 33 chapters and the editors’ introduction, this Handbook provides a groundbreaking collection of anthropological research on artificial intelligence (AI), examining how anthropology can help to comprehend and critique its development. Evaluating the limits, hopes and fears of AI, leading experts explore its influence as a sociocultural phenomenon rather than a discrete technological system.

UDUPA, S. (2025) DEEP EXTREME SPEECH: INTIMATE NETWORKS FOR INFLAMED RHETORIC ON WHATSAPP

UDUPA, S. (2025) DEEP EXTREME SPEECH: INTIMATE NETWORKS FOR INFLAMED RHETORIC ON WHATSAPP

In this chapter, Sahana Udupa suggests that WhatsApp’s unique role in disinformation and vitriolic ecosystems in contexts of divisive politics lies not as much in the architectural features of encryption but around particular clusters of social relations it enters, entrenches and reshapes. The chapter develops the concept of “deep extreme speech”. It centers community allegiances in distribution logics, framing extreme content as part of the everyday.

Podcast & film

Conversations and documentary work from the centre's multimodal programme.

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Nationalism 2.0 film poster
2023

Nationalism 2.0

A Film on India and Social Media

Directed by Sahana Udupa

Collaborate with the centre

We work with researchers, journalists, fact-checkers and civil society organisations. Get in touch about partnerships, visiting fellowships or teaching materials.