IA não é capaz de detectar sozinha discurso de ódio nas redes, diz pesquisadora de Harvard

27 July 2022

In an interview for the Brazilian news organization, Aos Fatos, Sahana Udupa spoke with Ethel Rudnitzki to highlight the challenges of online content moderation especially during election times. The interview was published as part of a series of reports Aos Fatos has published in the runup to the presidential elections in the country. Aos Fatos focuses on fact-checking and investigates disinformation and misinformation networks on social media.

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UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

This chapter develops “prompt ethnography” as a critical methodology to scrutinize generative AI. Prompt ethnography employs reflexive interactions with generative models and public controversies around model behaviors as empirical touchstones to draw inferences about why AI models say what they say about politically charged topics, and interrogate the larger structures of power that define the code, content and consternations undergirding model outputs. It is published in the Handbook of Anthropology and Artificial Intelligence (edited by Udupa S. & Hervik P., Edward Elgar)

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