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Center for Digital Dignity

Digital Hindutva: How Social Media Fuels Sectarianism and Silences Dissent in India

This article published by the Wire cited Sahana Udupa’s research on how the Hindu nationalist ideology has harnessed social media using memes, misinformation, and algorithmic amplifications.

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UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

This chapter develops “prompt ethnography” as a critical methodology to scrutinize generative AI. Prompt ethnography employs reflexive interactions with generative models and public controversies around model behaviors as empirical touchstones to draw inferences about why AI models say what they say about politically charged topics, and interrogate the larger structures of power that define the code, content and consternations undergirding model outputs. It is published in the Handbook of Anthropology and Artificial Intelligence (edited by Udupa S. & Hervik P., Edward Elgar)

UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

UDUPA, S. & HERVIK P. EDS. (2026) HANDBOOK ON ANTHROPOLOGY AND ARTIFICIAL INTELLIGENCE

Featuring 33 chapters and the editors’ introduction, this Handbook provides a groundbreaking collection of anthropological research on artificial intelligence (AI), examining how anthropology can help to comprehend and critique its development. Evaluating the limits, hopes and fears of AI, leading experts explore its influence as a sociocultural phenomenon rather than a discrete technological system.