Brazilian television channel TV Cultura features AI4Dignity

Brazilian television channel TV Cultura interviewed Sahana Udupa in their program on hate speech moderation and social media. Udupa highlighted the limitations of AI-assisted content moderation and how culturally coded expressions tend to escape content filters. She discussed the findings of AI4Dignity, the European Research Council funded proof of concept project, which has created a collaborative process model for involving communities in bringing cultural and contextual nuance to machine learning models.

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UDUPA, S.(2026) PROMPT ETHNOGRAPHY: CRITICAL METHODOLOGY FOR GENERATIVE AI

This chapter develops “prompt ethnography” as a critical methodology to scrutinize generative AI. Prompt ethnography employs reflexive interactions with generative models and public controversies around model behaviors as empirical touchstones to draw inferences about why AI models say what they say about politically charged topics, and interrogate the larger structures of power that define the code, content and consternations undergirding model outputs. It is published in the Handbook of Anthropology and Artificial Intelligence (edited by Udupa S. & Hervik P., Edward Elgar)

UDUPA, S. & HERVIK P. EDS. (2026) HANDBOOK ON ANTHROPOLOGY AND ARTIFICIAL INTELLIGENCE

Featuring 33 chapters and the editors’ introduction, this Handbook provides a groundbreaking collection of anthropological research on artificial intelligence (AI), examining how anthropology can help to comprehend and critique its development. Evaluating the limits, hopes and fears of AI, leading experts explore its influence as a sociocultural phenomenon rather than a discrete technological system.