[1] A popular distorted pronunciation of the word ‘meme’ in Indian online spaces
[2] https://www.facebook.com/TheFrustratedIndian/
[3] https://www.facebook.com/SusuSwamy/
[4] https://www.facebook.com/AjiHaanLive/?ref=br_rs
[5] https://www.facebook.com/unoffarnabgoswami/
[6] https://www.facebook.com/RealHistoryPicture/
[7] See Asad, T. (2003). Formations of the secular: Christianity, Islam, modernity. Stanford University Press, Casanova, J. (2009). The secular and secularisms. Social research, 1049-1066.
[8] https://www.facebook.com/SusuSwamy/
[9] Hindustan Times Correspondents (2017) Kajol explains her viral ‘beef’ video: It was legally available buffalo meat, 01 May, [Online], Available: http://www.hindustantimes.com/bollywood/kajol-explains-her-viral-beef-video-it-was-legally-available-buffalo-meat/story-0SgLycJ3NkBrz0NnGGY8yK.html [4 September 2017].
[10] See The Hindu Net Desk (2017) Prominent attacks by cow vigilantes since 2015, 29 June, [Online], Available: http://www.thehindu.com/news/national/prominent-attacks-by-cow-vigilantes-since-2015/article19161871.ece [21 Semptember 2017]
[11] Here is a YouTube link to a clip of the movie that features this scene https://www.youtube.com/watch?v=EocHhTd6fqI
[12] Memetic images are often in form of image macros, a format where text superimposed on the image, usually on the top and bottom
[13] Arshpreet (2017) Vijay Raaz “Nahi Karna Tha” Dhamaal Film Meme That You Can’t Miss, 7 May, [Online], Available: http://www.newsshare.in/vijay-raaz-nahi-karna-tha-dhamaal-meme-3308.html [12 September 2017]
[14] Zuckerman noticed that more often than not, specialised digital tools meant to empower activists in political movements (especially in those countries where regimes impose stringent censorship measures) prove to be of limited assistance as compared to those tools and platforms that are used by individuals with only limited digital literacy. Zuckerman’s proposed hypothesis draws from cases such as Tunisia, where the France –based popular online video-sharing website Dailymotion was blocked by the regime of Zine El Abidine Ben Ali for hosting a video made through the remixing of an advertisement of Apple computers from 1984. The Apple advertisement video was based on Orwell’s 1984, and Tunisian activists had replaced a scene where Big Brother is seen instructing a docile crowd with that of Ben Ali. See Zuckerman, E. (2008) The Cute Cat Theory Talk at ETech, 8 March, [Online], Available: http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/ [9 August 2016].
[15] See IndiaSpend (2017) Cow vigilantism in India: 2017 sees 26 cases of cattle-related violence; most in 8 years, 29 July, [Online], Available: http://www.firstpost.com/india/cow-vigilantism-in-india-2017-sees-26-cases-of-cattle-related-violence-most-in-8-years-3869765.html [17 September 2017]
[16] See Ilaiah, K. (1996) ‘Beef, BJP and Food Rights of People’, Economic and Political Weekly, vol. 31, no. 24, June.
[17] See D. N. Jha (2002). The myth of the holy cow. Verso.
[18] http://www.firstpost.com/india/biryani-policing-ahead-of-eid-haryana-police-assigned-to-check-samples-for-beef-2995852.html
[19] https://www.dailydot.com/unclick/best-drake-memes/
[20] The comedy clip involved the recreation of several memes from what Whitney Phillips calls the ‘golden years’ of the trolling sub-culture, running from 2008-2011 such as ‘Success Kid’, ‘Condescending Willy Wonka’ etc. (Meme-making and trolling arose from the same corner of the internet, 4chan and its image-boards). Link: https://www.youtube.com/watch?v=A3qoXx1zSaw
[21] These image-based memes and the period of their wide popularity coincides with important developments in the Adobe Photohop software. It was marketed ever since its inception in 1990 as a photo-editing tool for the ‘masses’. In 1994 Photoshop 3.0 included the features of adding ‘layers’. This enables users to work with ‘individual slices of the image that go together to make the final “sandwich” of the image’. As newer and better versions of the software started appearing in the market it became easier to tinker with images and still have an output of considerable quality. Photoshop 5.0 and Photoshop 6.0 enabled users to insert text into the pictures and Photoshop 5.5 had mechanisms to adjust image quality for usage on the internet. See West, A. (2010) 20 Years of Adobe Photoshop , 1 February, [Online], Available: http://www.webdesignerdepot.com/2010/02/20-years-of-adobe-photoshop/ [27 December 2016]
[22] http://www.huffingtonpost.in/2017/05/17/here-is-some-meme-mania-with-irrfan-khan-and-aib_a_22094843/ . Biswa refers to Biswa Kalyan Rath, a popular Indian stand-up comic